understand rooM

Chick-fil-A

Chick-fil-A’s Innovation team approached us with the need to create an immersive space where they could teach the beginnings of their innovation process, the “Understand Phase”. Not simply a 3D instruction book, the room incorporates an interactive flow that allows users to walk through the process and apply it to their own projects simultaneously.

Our team worked alongside the client to fully understand the content and needs of the space, bringing different interpretations of the Understand process together to form a comprehensive narrative.

This process also helped create a mindset and theme for the room that aligned with its purpose and content. The final design shapes the room as a journey, with checkpoints throughout to test understanding and curated installations that mix information with interactivity to fully immerse users in the practice.